@niklassThe whole thing worked because of one guy and one bit of luck. Samsung New Zealand went looking and actually found a person named Tim Cook who lives in Palmerston North. A day after Apple showed off the iPhone Duo, Samsung put out content with that Tim Cook holding a Galaxy Z Fold8, and in it he says he's made the switch. He's got the same name as Apple's CEO, but the phone in his hand is a different story. It's a joke, plain and simple, and that's exactly why it landed. No giant campaign needed. Just the right person showing up at the right moment.

@niklassThe whole thing worked because of one guy and one bit of luck. Samsung New Zealand went looking and actually found a person named Tim Cook who lives in Palmerston North. A day after Apple showed off the iPhone Duo, Samsung put out content with that Tim Cook holding a Galaxy Z Fold8, and in it he says he's made the switch. He's got the same name as Apple's CEO, but the phone in his hand is a different story. It's a joke, plain and simple, and that's exactly why it landed. No giant campaign needed. Just the right person showing up at the right moment.