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Marvel’s 1998 deal with Sony handed over Spider-Man’s film rights for $10 million, plus 5% of film revenue and half of merchandise sales. The agreement has powered 11 Sony films and more than $10 billion in box office revenue, while its production deadlines help explain the franchise’s recurring reboots. One unforgettable detail from Marvel’s financial history: Spider-Man appeared on the company’s 1991 IPO prospectus. More: readtrung.com/p/how-marvel-lost-spider-man
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